Relatability and strategic identity in campaigning for the 1965–1966 massacre

Nowadays, relatability is a term widely used by human rights activists and non-governmental organizations (NGOs) to plan their advocacy and campaign strategies. Years of using jargon and legal terms within their work have proven ineffective in today’s world, where people are more attracted to personal human stories that are easily digestible and further ‘connect’ with them (Forbes, 2019).

For the people, even the term human rights is quite alien. A survey by the National Commission on Human Rights…